This strategic promotion marks a continued investment in deepening client relationships, strengthening global visibility, and steering the brand through its next chapter of innovation and growth.
Proven Industry Expertise
Raumland brings nearly two decades of comprehensive experience in the yacht industry, with a career spanning high-end superyacht development and sustainable motor yacht innovation. Notably, he was co-founder of GX Superyachts, a boutique superyacht builder that earned acclaim for its cutting-edge design concepts and client-centric approach to fully custom builds. His role at GX Superyachts involved leading sales and strategy, helping to establish the brand in an increasingly competitive luxury market.
Luca understands our DNA and the future we’re building toward. His diverse background, commitment to client service, and fresh marketing perspective make him the ideal person to lead us through this exciting new phase
CEO
Lürssen Yachts
He also held a key commercial position at Greenline Yachts, a pioneer in hybrid and eco-friendly propulsion systems. There, Raumland helped drive international sales growth and positioned the brand as a leader in the sustainable yachting segment—an area of growing relevance to the next generation of yacht owners.
Since joining Lürssen as Head of Sales, Raumland has led several successful custom yacht projects and played a central role in client acquisition, brokerage relations, and long-term business development.
Easing into New Leadership
As he steps into his new role, Raumland will collaborate closely with Michael Breman, one of the most recognized figures in Lürssen’s sales history. Their collaboration is designed to ensure a seamless transition and to maintain the company’s high standards in client relations, continuity, and strategic vision.
“Working alongside Michael, who has been a pillar of Lürssen’s client interface for decades, is both a privilege and a tremendous learning opportunity,” Raumland noted. “I’m committed to preserving the personal approach and trusted relationships that define the Lürssen experience.”
I’m committed to preserving the personal approach and trusted relationships that define the Lürssen experience.
Director of Sales & Marketing
Lürssen Yachts
Driving Marketing with Strategic Vision
In addition to overseeing global sales operations, Raumland will take the lead of Lürssen’s marketing department, where he will focus on strategic growth and innovation. His remit includes evolving the brand’s presence across digital and experiential platforms, enhancing storytelling around Lürssen’s cutting-edge technologies, and expanding its appeal to the next generation of yacht owners.
“Yachting is changing—not only in design and sustainability, but also in how we connect with future clients. My goal is to ensure Lürssen remains both timeless and forward-looking,” he added
A Legacy of Icons: Lürssen’s Unforgettable Superyachts
Over the decades, Lürssen has delivered some of the most iconic and headline-making superyachts ever built, solidifying its reputation as a leader in bespoke yacht construction. Among its most legendary creations is the 180m Azzam, the longest private yacht in the world, celebrated for its speed and engineering complexity. The 156-meter Dilbar is another standout—regarded as the largest yacht in the world by gross tonnage and a marvel of onboard technology, including a massive swimming pool and hybrid propulsion.
Other notable masterpieces include the stealthy, military-inspired SKAT, the futuristic Nord with its commanding profile and ice-class hull, and the elegant Kismet, a floating palace of art deco sophistication and bold design. Each project reflects Lürssen’s commitment to pushing the boundaries of design, innovation, and craftsmanship.
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