For the serious yacht buyer, efficiently and productively utilizing your time at a boat show is essential. Since boat shows are open to the public, it's important to proactively inform dealers of your presence ahead of the event.
This proactive approach should result in you receiving dedicated attention from a dealer or broker who can provide you with ample viewing time and expert answers to your questions, in addition to benefits such as complimentary tickets and invitations to exclusive events.
Seasonal Shows
Yacht shows are strategically timed to align with the yachting season and the prominent yachting locations. These events often coincide with key periods of the year when yachts are in high demand. For instance, Mediterranean yacht shows are frequently held in the spring, just before the summer cruising season begins. In contrast, Caribbean shows often occur in late autumn or early winter to attract yacht enthusiasts before the peak Caribbean charter season.
Timing is Everything
The Düsseldorf Boat Show, also known as Boot Düsseldorf, is held in the winter months, typically in January. Several reasons contribute to this timing including the show standing out as a prominent start-of-year event, drawing exhibitors, manufacturers, and attendees worldwide.
In addition, holding the show in winter provides ample time for attendees to make decisions and bookings for the upcoming yachting season. The indoor exhibition space at Düsseldorf's Messe Düsseldorf fairground provides a climate-controlled environment, making it comfortable for attendees to explore the extensive range of boats and maritime equipment on display, even in winter.
The winter timing encourages yachting professionals to gather, network, and conduct business deals. It allows for discussions on industry trends, collaborations, and partnerships, which can set the tone for the rest of the year.
Location Location Location
Yacht shows come in various sizes, from national events featuring local builders and suppliers to large international shows with a global presence. While the larger international shows offer a wide array of yachts and exhibitors, they can also be quite crowded with limited time available for proper viewing.
Smaller national shows have their own charm, providing a more intimate and relaxed atmosphere. This setting often allows for extended opportunities to view yachts and engage in detailed discussions about your requirements.
Since yacht shows often take place in picturesque yachting destinations, it's an excellent idea to complement your visit with a pleasure trip before or after the show.
It is highly recommended to secure accommodation well in advance. Many industry professionals reserve their accommodations year after year, so booking ahead ensures you have a comfortable place to stay. Additionally, staying in a charming location just outside the show's main hub allows you the flexibility to visit the show at your leisure.
The key to making the most of any yacht show is thorough research. Prior to attending, investigate the exhibitor list and what each show has to offer. By doing your homework, you can ensure a rewarding and productive experience.
Preparation and Planning
As a buyer, you may choose to attend yacht shows independently. However, it's important to note that most exhibitors are more than willing to invite genuine customers to the show. They often provide tickets and arrange convenient meeting times. This arrangement allows you to meet with exhibitors and explore the show while still offering the freedom to engage with competitors.
It's widely understood that all visitors, regardless of their affiliation or the source of their tickets, are welcome to do so.
Boat shows are bustling environments, and it's not always guaranteed that you can easily access the yachts or stands of your preference without some prior planning.
Many yacht exhibitors offer viewings by appointment only. Note that the larger or more sought-after yachts may pose greater challenges in gaining access. However, if you arrive as a qualified buyer or a known individual within the industry, you can expect a seamless and welcoming experience.
Dealers and brokers are likely to swiftly usher you to your chosen yacht, often accompanied by a complimentary drink or two, ensuring a more enjoyable and personalized visit.
Effective planning is not just about bypassing queues; it's also a way to make the most of your time. Given the abundance of yachts and products at boat shows, it's a prudent approach to narrow down your search criteria. Whether you're in the market for a 15-meter flybridge yacht or a 15-inch chartplotter, creating a shortlist of potential choices before your visit can significantly increase your efficiency and enjoyment.
The Yachts
If you're in the market for a new yacht, a yacht show is an ideal place to get a good look around. Here, you can inspect yachts and related products, interact with dealers and builders, establish relationships, and gain insights.
Not every builder attends each show, and those who do may feature only a few models. It's wise to verify the showcased yachts, particularly if you're traveling a long way.
Even if the exact size or type of yacht you are interested in isn’t on display, a visit to the boat show holds value. It allows you to assess the builder's quality and craftsmanship by examining other models that can be literally right next door to each other. It also helps to build a rapport with the dealers and feel if they are people you'd like to engage with through the sales process.
Incidentally, many a yacht buyer has stumbled on the yacht of their dreams at a show, and quite by accident. So, stay open-minded and don't hesitate to explore any yacht that piques your interest. After all, that's precisely why these shows exist.
Loads of Other Stuff
Yacht shows are more than just boats; they offer a variety of attractions. Beyond all manner of vessels, from tenders to submarines, sailing yachts to superyachts, you'll find everything from marine accessories, and engines, to clothing, water toys, and more. These events are a blend of luxury and practicality, offering something for everyone interested in the yachting world.
Shows are also a great place to investigate other areas of yachting, from training to insurance and finance.
Above all, boat shows revolve around people. Don't hesitate to engage with as many exhibitors as possible; that's why they're there. By doing so, you'll gain a deeper understanding of this often complex world and make the most of your visit.
Doing the Deal
Boat shows are treasure troves for deals, whether you're eyeing deck shoes or a fully-fledged yacht. Exhibitors are eager to engage, strike deals, and depart with lighter inventories than they arrived with.
Show specials on equipment and accessories are common, and while not every yacht on display may be for sale, stock boats often offer excellent buying opportunities.
To make the most of potential deals, entering a show well-prepared is essential. Regardless of whether you're in the market for a handheld gadget or a 30-meter yacht, planning, and preparation are the keys to enjoying and maximizing your show experience.
Take a look at our approach guide below:
Research in advance
Know what you're looking for and the market prices.
Research exhibitors and their offerings before the show.
Attend on the right day
Weekdays may be less crowded, allowing for more one-on-one time with exhibitors.
Be courteous
Approach exhibitors with respect.
Ask questions and express interest, but avoid high-pressure tactics.
Negotiate skillfully
Haggling is expected, but be fair.
Don't push too hard; build a good rapport with the seller.
Request a demo
If it's a complex purchase, request a demonstration or a sea trial.
Ask about show specials
Inquire about special deals or show-only discounts on equipment and accessories.
Consider financing
Discuss financing options if you're interested in a big-ticket item.
Be ready to commit
If you find what you want at the right price, be prepared to make a commitment.
Read the fine print
Carefully review any contracts or agreements.
Seek legal advice if necessary.
Follow-up
Exchange contact information, and if the deal isn't finalized at the show, follow up promptly.
Network
Talk to other attendees and industry professionals; they may offer valuable insights.
Take your time
Don't rush into a decision. Ensure it's the right fit for your needs.
It's important to highlight that the prices offered on a yacht or equipment at a show may often be available beyond the event. Exhibitors understandably prefer immediate commitments, but they typically allow for a period of reflection. However, a crucial exception to this rule is stock boats or items. In such cases, if another buyer places a deposit, your interest may have to take a back seat."
Boat Shows Checklist
- Research relevant exhibitors and what they will be showing
- Make appointments
- Research prices and competitors
- Don’t try to do too much in a single day
- Don’t be afraid to ask questions or step aboard
