Lucà will oversee operations and growth for the Sanlorenzo, Bluegame, and Nautor Swan brands through Simpson Marine, the group's regional subsidiary.
Focus on Expansion and Market Consolidation
Reporting directly to Sanlorenzo Executive Chairman Massimo Perotti, Lucà steps into the role with a clear mandate: to drive forward the company’s ambitions in one of its most dynamic and competitive markets. His focus will be on expanding the distribution network, raising brand visibility, and enhancing service standards across key territories in APAC.
We will strengthen our presence in this region by further elevating the positioning of ourbrands and increasing market awareness of our product range."
CEO
Simpson Marine
The appointment forms part of a wider organisational reshuffle at Sanlorenzo, reflecting the company's intention to strengthen its global leadership structure and support sustained international growth.
A Diverse Background in Business and Sustainability
Lucà joined Sanlorenzo in 2023 as Sales Director of its Yacht Business Unit, where he played a central role in the brand’s commercial efforts across EMEA, APAC, NAFTA, and LATAM regions. His leadership contributed to the expansion of Sanlorenzo’s global sales and distribution footprint.
His background spans more than two decades across the energy transition and automotive industries, with prior senior roles at SNAM S.p.A., Teoresi S.p.A., and Fiat Chrysler Automobiles. At SNAM, he led investment projects in sustainable mobility, with a focus on hydrogen and biomethane. During his tenure at FCA, he worked on the group’s shift towards electric mobility and was involved in the merger with PSA that led to the formation of Stellantis.
Lucà holds an Executive MBA from ESCP Business School in Paris, underscoring his academic and professional credentials in international business leadership.
Confidence in Future Growth
Executive Chairman Massimo Perotti welcomed the appointment, citing Lucà’s blend of strategic vision, professionalism, and sector experience as key to unlocking further growth in Asia-Pacific. Perotti also highlighted Simpson Marine’s established presence and deep market knowledge as critical assets under Lucà’s leadership.
In response, Lucà expressed pride in taking on the role and emphasised a focus on enhancing customer experience, building strategic partnerships, and solidifying the market position of the three represented brands.
Mr. Massimo Perotti, Executive Chairman of Sanlorenzo, stated "With Daniele's new leadership and alongside the entire Simpson Marine team, which boasts excellent knowledge of the high-end yachting industry, market dynamics, and a widespread presence in key territories, I am confident that we will seize the growth opportunities we have set for the company."
With this leadership change, Sanlorenzo signals a renewed commitment to the Asia-Pacific region as a cornerstone of its global growth strategy.
A Growing Global Footprint
Lucà’s appointment comes as Sanlorenzo continues to scale its global operations, backed by an order book of more than 100 yachts across a wide range of models. Among these is the Sanlorenzo SD118, a 35.75-metre semi-displacement yacht that incorporated long-range capability with a top speed of 19 knots, and accommodation for up to 10 guests.
Also in the lineup is the Sanlorenzo 50Steel, the first superyacht to feature methanol fuel cell technology for silent, zero-emission hotel load power. The Sanlorenzo 52Steel completes the picture with a sub-500GT design that offers generous interior volumes and a standout beach club with a pool.
This breadth of offering underlines Sanlorenzo’s focus on technical innovation, sustainability, and meeting the evolving demands of a global clientele.
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