For 140 years, Groupe Beneteau has been at the forefront of innovation and strategic decision-making in the global yachting industry. This year, the group introduces 14 new yachts for sale continuing its bold and ambitious drive. On the opening morning of the 2024 Cannes Yachting Festival, the multi-specialist used a press conference to unveil its latest vision.
The group has reorganized its structure to better align with customer needs, emphasizing agility and close customer connections. As announced during a press conference this morning, the organization will concentrate on three main market segments: Dayboating, Real Estate on the Water for larger yachts and superyachts, and Sailing.
The group's focus on the day boating market segment will feature boats for sale including weekenders, small motor cruisers, and picnic boats, perfect for a yacht buyer looking for a stylish day cruising boat.
Four Winns, recognized with the Multihull of the Year 2023 award and a European Powerboat of the Year nomination for 2024, introduced the TH36, a new multihull. This sleek catamaran accommodates up to 15 people comfortably for a day on the water, with the forward cockpit offering seating for six.
The Island Cruising boat is a groundbreaking new boat concept derived from data on 1,000 boats and 180,000 users. It meets yacht owner's needs for enhanced outdoor experiences, simplified handling, and sustainability. With a design focused on comfort and quiet, it features hybrid propulsion and a new-generation hull, reducing noise and cutting fuel consumption by 50%.
Customer experience is at the heart of the new Beneteau Swift Trawler 54, offering a 360° view of the sea from its cockpit and indoor/outdoor spaces. The trawler yacht ensures stable and quiet navigation with electric stabilizer fins and features 18 solar panels and lithium batteries, providing 8 hours of onboard autonomy.
For the Prestige brand, space and comfort are key principles for the new "Art de vivre" line models. At Cannes, the Group introduces the upcoming M7 and the new Prestige F5.7, a flybridge boat.
Groupe Beneteau is optimistic about the future and plans to leverage the momentum of this season's European boat shows and events to further strengthen its presence. The Cannes Yachting Festival which opened today, marks the beginning of the season, followed by the Southampton International Boat Show, Genoa International Boat Show, La Rochelle, and boot Düsseldorf in January next year.
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